Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
The Successful Samaa
The radio industry in Pakistan is one of the most commercially viable and effective mediums of information exchange for marketers, institutions and the general public. Broadcasted first over the airwaves in 1995, the message...
Actor Omair Rana On Why Artists Need To Be United For Royalty
Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.
Synergyzer: What is the difference in content productions for mainstream television versus digital platforms?
Omair...
Importance of FM Radio During Climate Change Disaster Management in Pakistan
The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave of radio stations across the country, with each major city...
Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem
The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about.
First things first, Ali Zafar, also known as "Apka Bhai," has returned to the PSL franchise...
Q&A: Head of Marketing and Sales Loud & Clear Marketing Pakistan On Their Role...
As originally published in Synergyzer Issue 3 – 2018
Zeeshan Ali Khan
What is your educational and professional background?
I have been associated with the media industry for the last 15 years. During this time, I have...
Ad Review – Shan Foods Wins Hearts Yet Again
Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...
Autobiography – What Does World’s Smallest Book “Frickin Short Life” Convey?
What better way to review a book than to immerse the reader in the ambiance it creates? After all, our book selections are often driven by how we feel in that moment; often curious,...
The Lady of Ceremonies – Ashifa Paracha
SYNERGYZER: What was the objective behind launching the Digital Leaders forum?
ASHIFA PARACHA: When I started Pakistan Digital Awards back in 2017, I did not realise that times had changed. Earlier I remember all the...
Why as a Marketer You Should Get Your Hands on ‘Executive...
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....
Stylo Wedding Collection l Lamhay Khushiyon Kay
Client: Stylo
Agency: Synergy Dentsu
Director: Abdullah Harris
Senior Producer: Roshanay Ghumman
Assistant Director: Shahzaib
DOP: Zainulabadeen
Production Designer: Ahmed Waqas
Art Director: Asad rind
