Media

By Ghazala Suleman Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally published in Synergyzer Annual 2020 Synergyzer: Can you please elaborate on...

Mr. Zulfiqar Ramzi, Honorary Chairperson of Sindh Censor Board discusses art films, banned movies and why the Censor Board should be called the Certification Board.  Synergyzer: Tell us about yourself and your professional background. Mr. Zulfiqar Ramzi:...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' The Cinema Industry in Pakistan remains indebted to Nadeem Mandviwalla – the visionary filmmaker, film distributor, and Chief Executive at Mandviwalla...

SANNA MALIK: What is Spotify’s business model for a price-sensitive market like Pakistan? CLAUDIUS BOLLER: Looking at our structure, our Freemium model enables us to create value propositions at different stages in the user...

Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,  more popularly known as ‘Doc’, reveals how he has created a successful business empire through his love for music Synergyzer: Please give an overview of...