Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping mall or restaurant; millions of people commute daily as part...
The startup symphony… or otherwise
Running any business is no easy task, running a business while constantly raising money from external investors is a completely different level of complexity. Welcome to the world of startups, where pretty much all...
LAB TEST – Sultan Banaspati & Cooking Oil
MUHAMMAD ASAD KHAN
Associate Creative Manager,
Synergy Dentsu
Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and your public displays of affection would probably irritate him as...
Sapphire – Towards a Sustainable Future ‘Little by Little’
SYNERGYZER: How would you describe sustainable fashion?
JAMES APARICIO: Fashion is a form of self-expression, and our choices reflect who we are or aim to be. For Sapphire, sustainable fashion represents products, manufacturing processes,...
Brands Walk the Talk
After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes of English and other languages, words that were so rare...
Reinventing Healthcare in Pakistan
Access to healthcare is a basic human right; however, in Pakistan, it has had a history of challenges. Being a low-income country, it has a poor healthcare infrastructure, a shortage of healthcare professionals and...
94% of USF Network will be Solar-powered by the End of this Fiscal Year
SYNERGYZER: What is Universal Service Fund (USF), and how is it empowering marginalized communities?
HARRIS M. CHAUDHRY: Universal Service Fund (USF) was established in 2006 by the Ministry of Information Technology (IT) and Telecommunication to...
When Communication Collides with Technology
Synergyzer: Tell us about your role centered on Communications, PR, media, etc.
Aisha Sarwari: At Coca-cola, we call it the PACS team, which stands for Public Affairs, Communications, and Sustainability. All of these areas have...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
