Marketing

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...

As originally published in Synergyzer Issue 1 – 2014 Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to the COO of Bykea, Rafiq Malik, about the creation of the startup and its progress since it came out of incubation. What made you...

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...

An interview with Sabir Sami as originally published in Synergyzer Annual 2019 Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even though Pakistanis are tech-savvy, the trait has not been translated...

By Ghazala Suleman Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...

As originally published in Synergyzer Annual 2019 Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.  Synergyzer: Reckitt Benckiser is one...

As originally published in Synergyzer Issue 3 – 2018 Syed Ommer Amer is a creative entrepreneur and a content specialist. As the founder of Daastan, the technology startup specializing in literary publishing, he aims to...

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...