Don’t Fear Digital
Our consumer is changing. The oone-sided monologue that conventional advertising offers is evolving into a dialogue based conversation, in which the consumer plays a central role. This change is driven by the emergence of...
Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Fahad Qadir, Director Public Affairs & Comms Coke Pakistan
Coke Studio has brought about an exponential change in the Pakistani music industry, yet it...
Q&A: Jamil Baig talks about Nueplex Cinemas becoming The Place for Entertainment-Deprived Karachi-ites
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
In the last four years, Nueplex Cinemas at The Place has emerged as the busiest cinema in the country, be it...
HOT FM 105: FROM THE PEOPLE, FOR THE PEOPLE
As originally published in Synergyzer Annual 2018
using it's reach to the masses in the most productive manner
Hot FM 105, one of the leading radio networks of Pakistan, has numerous radio stations spread over Sindh,...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
Social Media – What Should it Anticipate from Pakistan
Written by Farhan Chawla
We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded by bits and bytes whether they are in the form...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
Q&A: Hon. Dato’ Sheikh Jamal talks about launching Mr. MUFE in Pakistan
Hon. Dato’ Sheikh Jamal, Chairman & Founder Mr. MUFE (Worldwide) talks about bringing Pakistan’s very own digital entertainment platform to the country’s audience and the power of local thinking.
Synergyzer: Congratulations in bringing Pakistan’s first...
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
