SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’
By Quratulain Tejani
I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you know that human eyes can read 2500 words per minute compared to the ear which...
Q&A: Entertainment Channel Heads on PEMRA’s Restriction on Indian Content & Producing Content for...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from entertainment channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...
FACEBOOK TIMELINE: A MARKETER’S DREAM OR NIGHTMARE?
As originally published in Synergyzer Issue 6 – 2012
By Ali Alvi & Saira
As the social media website ages and finds more and more competition around itself, it’s necessary for Facebook to keep presenting its...
Cinemas and Changing Trends
Our cinema industry, on the rise from warm waters, is certainly changing into a complete entertainment hub for audiences. While it may be the facilitation and extra entertainment avenues and value added services available...
Catching the Right Frequency
Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,
more popularly known as ‘Doc’, reveals how he has created a successful business empire through his love for music
Synergyzer: Please give an overview of...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share growth of cable TV in Pakistan
Synergyzer: Briefly tell us about your company and its...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
