SHANGRI-LA LIKE NEVER BEFORE!
Based in Karachi, Shangrila Private Limited began its operations in 1988 with the launch of Shangrila Seasonings. With the successful launch of the Seasonings, soon Shangrila became the first local player, securing the lead...
Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube
Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand.
Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...
Lab Test – JazzCash Hai Na!
Neil Christy
CEO Head Lion
Founder/Admin KAMN Facebook Group
Har Cringe Fest Ki Liyay JazzCash Hai Na!
After seeing the ad, this is how I imagined the brief was given.
The marketing manager suddenly disappeared. The manager reappeared after...
From Octopus DJs to Biryani Cravings
Ladies and gents, welcome to the crazy world of advertising. I hope you're ready for a round-the-world trip that won't cost you any frequent flyer miles or a delayed flight due to fuel not...
Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube
Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.
Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...
TO TRACK OR NOT TO TRACK
The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan
Advertising on in-house cable channels started in Pakistan in the late 90’s. It used a manual method, i.e. changing CD’s during mid...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’
By Quratulain Tejani
I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you know that human eyes can read 2500 words per minute compared to the ear which...
Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem
The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about.
First things first, Ali Zafar, also known as "Apka Bhai," has returned to the PSL franchise...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
