Q&A: Jamil Baig talks about Nueplex Cinemas becoming The Place for Entertainment-Deprived Karachi-ites
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
In the last four years, Nueplex Cinemas at The Place has emerged as the busiest cinema in the country, be it...
Nueplex Cinemas ‘The Place’ to be in Karachi
By Ghazala Suleman
Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...
Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...
As originally published in Synergyzer Issue 2, 2019
Athar Qazi, CEO-KTN
Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels, in the past few years?
Athar Kazi: Mainly, there are four...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
InterACT: A Breakthrough tool for BTL Evaluation
By Ahmer Rasheed
BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV and radio channels has increased ad clutter for consumers. Hence,...
The Gold Project
Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary concepts in cinema entertainment.
Synergyzer: Please give details about the Cinegold Plex project?
Saad Sharif: Cinegold Plex is a...
SHANGRI-LA LIKE NEVER BEFORE!
Based in Karachi, Shangrila Private Limited began its operations in 1988 with the launch of Shangrila Seasonings. With the successful launch of the Seasonings, soon Shangrila became the first local player, securing the lead...
Wille Eerola talks about the importance of developing Cultural Exchange
Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words, is “Running a one-man mission to change the image of Pakistan for the...
FACEBOOK TIMELINE: A MARKETER’S DREAM OR NIGHTMARE?
As originally published in Synergyzer Issue 6 – 2012
By Ali Alvi & Saira
As the social media website ages and finds more and more competition around itself, it’s necessary for Facebook to keep presenting its...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
